PUMA — Fresh Look
More work · Kit launch — Hossam Gamal, Art Director | Al Ain Sports & Cultural Club
FRESH LOOK – Conceptual Running Campaign for Puma Deviate NITRO™ 3 Still exploring how nature and AI collide in creative storytelling.This project started with one question: What if a shoe could conquer every element? Using Midjourney, Sora, and ChatGPT, I built a visual narrative for the PUMA Deviate NITRO™ 3 – a running shoe imagined for every terrain. From lava to snow, grass to sand, this campaign explores how a product can be visually reimagined through nature’s raw forces. The concept was simple: One runner. One pose. different environments. Each scene was crafted to reflect a natural element, all while keeping the runner's motion true to the Puma logo stance. This pose served as the brand anchor across every variation. The title "FRESH LOOK" reflects how the shoe refreshes your run, no matter the surface. It’s a visual reboot of what performance looks like in raw, stylized terrains.
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