Nike × Al Ain — Third Kit 2025
Al Ain FC · Kit launch — Hossam Gamal, Art Director | Al Ain Sports & Cultural Club
A full visual campaign crafted for the launch of Al Ain FC’s third kit for the 24/25 season, inspired by the desert landscapes and historic forts of Al Ain city. The project included custom Arabic typography, a bespoke hand-drawn heritage pattern, and a complete visual system that blended tradition with modern sports aesthetics. The campaign aimed to reflect the club’s cultural roots while presenting a fresh, ambitious identity for fans and the wider football community.
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